Build a Smarter Prospecting Engine With Clay and HubSpot
Clay prospecting & enrichment
We design AI agents and Clay workflows that autonomously surface qualified accounts, enrich contact data, and push buying signals directly into HubSpot — so your team spends time selling, not researching.
Sound familiar?
Common challenges we solve
Reps spend more time researching prospects than actually selling
CRM records are missing company size, industry, tech stack, and contact info
Enrichment data goes stale within months — no automated refresh
Lead scoring is based on form fills, not firmographic or intent signals
Manual list building takes days and still misses high-fit accounts
No way to prioritize outreach based on buying signals or ICP fit
The transformation
From sparse records to fully enriched prospects
Most CRMs are full of half-complete records. Clay fills in the gaps automatically.
Unknown Contact
jamie.t@...incomplete
Jamie Torres
VP Revenue, Acme Corp
What you get
Concrete deliverables, not a Clay login
Every engagement produces operational workflows configured and synced to your CRM — not a demo account you have to figure out yourself.
Clay Workflows & AI Agents
Custom Clay tables, Claygent workflows, and AI agents that autonomously surface qualified accounts based on your ICP criteria — funding stage, headcount, tech stack, and hiring signals.
Waterfall Enrichment Setup
Multi-provider cascading across dozens of data sources to hit 95%+ coverage on emails, titles, firmographics, and technographics.
CRM Sync & Automation
Bi-directional sync between Clay and HubSpot or Salesforce — enriched data flows into your CRM automatically, keeping records current.
ICP Scoring Models
Composite scoring based on enriched firmographic, technographic, and intent data — so reps focus on accounts most likely to close.
Buying Signal Alerts
Automated notifications when target accounts show intent — funding rounds, key hires, G2 visits, or tech stack changes.
Ongoing Enrichment Maintenance
Scheduled re-enrichment workflows that keep records fresh, flag data decay, and surface net-new accounts matching your ICP.
Data enrichment
The signals that matter
Firmographic Data
- Company size
- Industry
- Revenue
- Headcount
- Founding year
Technographic Signals
- HubSpot
- Salesforce
- Gong
- Outreach
- Other platforms
Intent & Buying Signals
- G2 reviews
- Hiring activity
- Funding announcements
- Job postings
Contact Data
- Verified emails
- LinkedIn profiles
- Job titles
- Phone numbers
Waterfall enrichment
Multi-provider cascading for maximum coverage
Layer multiple data providers so no record goes unenriched.
Related
Enrichment powers your entire outbound engine
FAQ
Frequently asked questions
Automate your prospecting engine
Book a strategy call to build custom Clay workflows, automate enrichment synced to HubSpot, implement scoring, and improve outbound personalization.