Account Based Marketing
Maximize enterprise SaaS account engagement
ABM gives B2B SaaS GTM teams a focused approach to high-potential target accounts that show intent — enabling personalized content delivery, stronger sales-marketing alignment, and improved ROI.
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Accounts with surging intent
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Accounts researching
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Coverage across 675+ targets
Intent intelligence
Real-time account intent signals
Track web activity, content engagement, and email signals to prioritize accounts showing the strongest buying intent.
| Account | Web Activity | Content | Email Opens | Intent Score | Stage | Next Action |
|---|---|---|---|---|---|---|
| Vertex Systems | 24 visits | 3 downloads | 68% | 92 | Opportunity | Schedule demo |
| Quantum GTM | 18 visits | 5 downloads | 45% | 84 | Engaged | Send case study |
| Meridian Cloud | 12 visits | 1 download | 72% | 67 | Aware | Nurture sequence |
| Prism Analytics | 31 visits | 4 downloads | 55% | 88 | Engaged | Executive outreach |
| Nova Revenue | 8 visits | 0 downloads | 38% | 42 | Cold | Display ads |
Targeting tiers
Three tiers of ABM engagement
Every account gets the right level of attention based on value, intent, and stage.
T1 Strategic
1:1 personalized
- Custom content
- Executive outreach
- Dedicated plays per account
T2 Targeted
1:Few clusters
- Industry-specific plays
- Multi-threaded engagement
- Personalized ads
T3 Programmatic
1:Many automated
- Intent-triggered campaigns
- Scaled ads
- Automated nurture
Instrumentation
Complete ABM framework
Playbooks
Orchestration playbooks by stage
Pre-built engagement sequences tailored to each account's intent level and buying stage.
Cold Activation
- Display ads
- Gated content
- SDR outreach sequences
Conversion goal
Move to Aware
Warm Engagement
- Webinar invites
- Case studies
- Multi-touch sequences
Conversion goal
Move to Engaged
Intent Surge
- Custom landing pages
- Executive outreach
- Demo offers
Conversion goal
Move to Opportunity
Results
What ABM delivers
Increased Pipeline
Alignment of people, processes, and strategy ensures every piece of the revenue generation puzzle works together.
Higher Conversion & Velocity
Relevant content and stronger sales-marketing alignment accelerates accounts through the lifecycle.
New Measurement Model
Move beyond traditional attribution to measure influence and velocity across target accounts.
Launch an ABM program that drives pipeline
Book a strategy call to build a tiered ABM framework aligned with your sales team and target account list.