Turn data into pipeline, automatically
Clay-powered GTM enrichment & automation
We combine Clay's data enrichment and automation capabilities with proven GTM strategy to help B2B SaaS teams build smarter, faster, and more personalized outbound motions — at scale.
0
Records processing
0
Enriched records
0
Leads/week generated
0
Sequences triggered
Architecture
How the Clay GTM engine works
Data flows in from multiple providers, gets enriched and scored by Clay, then triggers actions across your GTM stack.
Data Sources
Clay GTM Engine
Enrichment & Automation
Actions
In action
Real-time enrichment at scale
Every record gets enriched with firmographic, technographic, and intent data — then routed to the right sequence automatically.
| Company | Contact | Tech Stack | Intent | Score | |
|---|---|---|---|---|---|
| Vertex Systems | S. Chen, VP Mktg | s.chen@vertex.io | HubSpot, Gong | High | 92 |
| Meridian Cloud | M. Webb, RevOps | m.webb@meridian.co | Salesforce, Outreach | Warm | 78 |
| Axiom Revenue | J. Park, CMO | j.park@axiom.io | HubSpot, Clay | Warm | 71 |
| Prism Analytics | R. Diaz, VP Sales | r.diaz@prism.dev | Salesforce, Gong | High | 88 |
| Nova GTM | K. Liu, Head DG | k.liu@novagtm.com | HubSpot, 6sense | Surging | 96 |
Signal to action
From buying signal to pipeline in minutes
Clay captures intent signals, enriches the data, and triggers personalized sequences — automatically.
Signals
Clay Processing
Actions
Signals
Clay Processing
Actions
The problem
Stop leaving data on the table
Clay GTM bridges the gaps between data sources, CRM systems, and outbound execution.
Capabilities
What we build with Clay
Waterfall Enrichment
Layer multiple data providers to maximize coverage — verified emails, direct dials, tech stack, funding, hiring signals, and more.
AI-Personalized Outreach
Generate personalized messaging at scale using enriched data points — no more generic templates.
TAM Enrichment
Enrich your total addressable market with firmographic, technographic, and intent data to find the highest-value prospects.
Automated Pipeline Generation
Connect Clay to your CRM and sequencing tools to automatically create contacts, trigger sequences, and route leads.
Automate your pipeline generation
Book a strategy call to see how Clay-powered enrichment and automation can transform your outbound motion.