Turn data into pipeline, automatically
Clay-powered enrichment, AI agents & GTM automation
We combine Clay's data enrichment with AI agents and proven GTM strategy to help B2B SaaS teams build smarter, faster outbound motions — at scale. Unlike standalone agent tools, every workflow is built inside the revenue infrastructure that governs your GTM motion.
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Data providers layered
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Leads/week generated
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SDR time saved per prospect
Sound familiar?
Why standalone tools aren't enough
Manual prospecting eating up hours of your team's week
Generic outreach getting ignored by target accounts
Data sitting in silos across tools that never gets activated
Not enough headcount to personalize at scale
AI agents running autonomously with no connection to your CRM or lifecycle
No attribution on outbound enrichment spend — can't prove ROI
The difference
AI agents built inside revenue infrastructure
Most agentic GTM tools run as a standalone automation layer — disconnected from your CRM, lifecycle stages, and attribution. We build AI agents inside the revenue system that governs your GTM motion. Every autonomous action is tracked, attributed, and measured against pipeline.
Architecture
How the Clay GTM engine works
Data flows in from multiple providers, gets enriched and scored by Clay, then triggers actions across your GTM stack.
Data Sources
Clay GTM Engine
Enrichment & Automation
Actions
In action
Real-time enrichment at scale
Every record gets enriched with firmographic, technographic, and intent data — then routed to the right sequence automatically.
| Company | Contact | Tech Stack | Intent | Score | |
|---|---|---|---|---|---|
| Vertex Systems | S. Chen, VP Mktg | s.chen@vertex.io | HubSpot, Gong | High | 92 |
| Meridian Cloud | M. Webb, RevOps | m.webb@meridian.co | Salesforce, Outreach | Warm | 78 |
| Axiom Revenue | J. Park, CMO | j.park@axiom.io | HubSpot, Clay | Warm | 71 |
| Prism Analytics | R. Diaz, VP Sales | r.diaz@prism.dev | Salesforce, Gong | High | 88 |
| Nova GTM | K. Liu, Head DG | k.liu@novagtm.com | HubSpot, 6sense | Surging | 96 |
Signal to action
From buying signal to pipeline in minutes
Clay captures intent signals, enriches the data, and triggers personalized sequences — automatically.
Signals
Clay Processing
Actions
Signals
Clay Processing
Actions
Capabilities
What we build with Clay
Waterfall Enrichment
Layer multiple data providers to maximize coverage — verified emails, direct dials, tech stack, funding, hiring signals, and more.
AI-Personalized Outreach
Generate personalized messaging at scale using enriched data points — no more generic templates.
TAM Enrichment
Enrich your total addressable market with firmographic, technographic, and intent data to find the highest-value prospects.
Automated Pipeline Generation
Connect Clay to your CRM and sequencing tools to automatically create contacts, trigger sequences, and route leads.
AI Agents for GTM
Deploy task-specific AI agents that autonomously research accounts, qualify prospects, and trigger personalized outreach — governed by your lifecycle model and CRM architecture.
FAQ
Frequently asked questions
Automate your pipeline generation
Book a strategy call to see how Clay-powered enrichment and AI agents can transform your outbound motion.