Know Exactly What's Driving Revenue
Attribution reporting
We build attribution frameworks and reporting systems that connect your marketing activity to pipeline and closed-won revenue — so you can invest with confidence.
What we build
A clearer view of marketing performance
Multi-Touch Attribution
Move beyond last-touch models to frameworks that reflect actual buyer engagement, ensuring every channel receives appropriate credit.
Reporting That Drives Decisions
Custom dashboards that surface critical metrics for leadership teams, enabling confident budget decisions without raw data analysis.
Connected to Your Stack
Attribution models that integrate with HubSpot, Salesforce, or custom data warehouses, unifying your GTM technology ecosystem.
Campaign ROI Measurement
Quantify actual campaign ROI by connecting ad spend and investments to pipeline generation and closed revenue.
Models
Attribution models compared
We implement the model that matches your buyer journey — or build a custom hybrid.
Last Touch
100% to final touchpoint
First Touch
100% to initial touchpoint
Linear
Equal credit across all touches
Time Decay
Progressive credit favoring recent
U-Shaped
40% first, 40% last, 20% middle
Example
58-day buyer journey with time-decay attribution
A real-world example showing how credit flows across touchpoints to a $52K ARR deal.
FAQ
Frequently asked questions
Build attribution that connects spend to revenue
Book a strategy call to implement multi-touch attribution, connect campaign spend to revenue, and build leadership dashboards.