Built by operators, not advisors.
Formulytic was founded by Chris Boulas after spending a decade inside B2B SaaS GTM teams — watching companies hire agencies that delivered strategy documents while the pipeline stayed flat. The mission was simple: build the system, don't just design it. Every client engagement is run by operators who've held the RevOps, demand gen, and outbound roles themselves — and today that same team is building AI agents directly inside the revenue infrastructure they own.
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B2B SaaS organizations
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Years of experience
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B2B SaaS focus
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Client exit rate
Our philosophy
“Strategy decks don’t move pipeline. Operators do.”
We’ve sat in the RevOps, demand gen, and outbound seats ourselves — at companies that needed pipeline yesterday. Every engagement is run by people who’ve owned the number, not advisors who’ve only studied it.
Growth at every stage
Tailored to where you are today
Seed Stage
- Define audience (ICP) and test messaging
- Build foundational operational infrastructure
- Find product market fit
Series A and B
- Build GTM team alignment
- Accelerate growth through GTM programs
- Justify budgets and improve data accuracy
- Support ABM & PLG strategy as part of GTM
Enterprise
- Justify budget and improve data accuracy
- Optimize GTM programs for profitability & CAC
- Optimize operational infrastructure for Enterprise GTM
Timeline
How we got here
Founded
Born from the attribution modeling space — recognizing that marketing performance measurement was a critical unsolved problem for B2B SaaS teams.
Demand Generation Practice
Launched the demand generation pillar to pair execution with the attribution and measurement work we were already doing.
Expanded to Full RevOps
Grew beyond attribution into full revenue operations — lifecycle modeling, CRM architecture, and cross-team alignment across HubSpot, Salesforce, and Marketo.
Agentic GTM, Built Inside Your Infrastructure
Now extending the same operator-led model into AI agents and agentic GTM — autonomous prospecting, AI-personalized outreach, and Clay/n8n workflows built directly inside the lifecycle model, attribution, and CRM that govern them.
Learn more
See how we work
FAQ
Frequently asked questions
Ready to accelerate your pipeline?
Book a strategy call to see how Formulytic can drive measurable revenue growth for your B2B SaaS organization.