Built by operators, not advisors.
Formulytic was founded by Chris Boulas after spending a decade inside B2B SaaS GTM teams — watching companies hire agencies that delivered strategy documents while the pipeline stayed flat. The mission was simple: build the system, don't just design it. Every client engagement is run by operators who've held the RevOps, demand gen, and outbound roles themselves — and today that same team is building AI agents directly inside the revenue infrastructure they own.
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B2B SaaS organizations
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Years of experience
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B2B SaaS focus
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Client exit rate
Our philosophy
“Strategy decks don’t move pipeline. Operators do.”
We’ve sat in the RevOps, demand gen, and outbound seats ourselves — at companies that needed pipeline yesterday. Every engagement is run by people who’ve owned the number, not advisors who’ve only studied it.
Growth at every stage
Tailored to where you are today
Seed Stage
- Define audience (ICP) and test messaging
- Build foundational operational infrastructure
- Find product market fit
Series A and B
- Build GTM team alignment
- Accelerate growth through GTM programs
- Justify budgets and improve data accuracy
- Support ABM & PLG strategy as part of GTM
Enterprise
- Justify budget and improve data accuracy
- Optimize GTM programs for profitability & CAC
- Optimize operational infrastructure for Enterprise GTM
Timeline
How we got here
Founded
Born from the attribution modeling space — recognizing that marketing performance measurement was a critical unsolved problem for B2B SaaS teams.
Demand Generation Practice
Launched the demand generation pillar to pair execution with the attribution and measurement work we were already doing.
Expanded to Full RevOps
Grew beyond attribution into full revenue operations — lifecycle modeling, CRM architecture, and cross-team alignment across HubSpot, Salesforce, and Marketo.
Agentic GTM, Built Inside Your Infrastructure
Now extending the same operator-led model into AI agents and agentic GTM — autonomous prospecting, AI-personalized outreach, and Clay/n8n workflows built directly inside the lifecycle model, attribution, and CRM that govern them.
Learn more
See how we work
FAQ
Frequently asked questions
Formulytic was founded by Chris Boulas after spending over a decade inside B2B SaaS GTM teams — holding RevOps, demand generation, and outbound roles. The company was built on the premise that agencies should execute and build systems, not just deliver strategy decks. Every engagement is run by operators who have held the same roles their clients are hiring for.
Formulytic works exclusively with B2B SaaS companies — 100% of our client base. We typically work with Series A through C companies between $5M and $100M ARR, though we serve organizations from seed stage through enterprise. This specialization means every playbook, benchmark, and system we build is calibrated to B2B SaaS buyer journeys, sales cycles, and tech stacks.
Two things: First, we build both GTM execution (demand gen, outbound, ABM) and revenue infrastructure (RevOps, CRM architecture, attribution) as one integrated system — not two separate workstreams. Most agencies do one or the other. Second, we are platform-agnostic, working across HubSpot, Salesforce, and Marketo rather than being locked to a single vendor.
Formulytic is a senior, lean team — every member has operated inside B2B SaaS organizations before joining. The team includes specialists in demand generation, revenue operations, CRM architecture, and outbound strategy. We intentionally stay lean to ensure clients work directly with experienced operators, not junior account managers.
We are extending into agentic GTM automation — AI agents built inside revenue infrastructure, connected to lifecycle models, attribution, and CRM architecture from day one. This is not a disconnected automation layer; it is integrated into the same systems we build for demand gen and RevOps. Our Clay GTM practice is the primary vehicle for this work.
Ready to accelerate your pipeline?
Book a strategy call to see how Formulytic can drive measurable revenue growth for your B2B SaaS organization.