A senior team born from decades of in-house B2B experience
Every team member has operated inside B2B SaaS organizations. We bring that in-house perspective to every engagement — because we’ve sat in your seat.
Chris Boulas
Founder & CEO
Christopher Baldock
Director of Revenue Operations
Michael Lopez
Sr. Demand Generation Marketing Manager
Ryan Haines
Sr. Demand Generation Marketing Manager
DJ Blough
Sr. Revenue Operations Manager
Ahmed Masood
Revenue Operations Manager
Why this team
Operators, not advisors
Every person on this team has held the role you're hiring for. That's not a tagline — it's our hiring requirement.
Built From In-House Experience
Every team member has operated inside B2B SaaS organizations — running demand gen, RevOps, outbound, and CRM architecture before joining Formulytic.
Senior and Lean
No junior account managers. You work directly with experienced operators who own your engagement end-to-end — from strategy through execution.
One Integrated Team
Demand gen and RevOps are not separate departments. The same team builds your channels and your infrastructure, eliminating handoffs and attribution gaps.
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B2B SaaS clients served
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B2B SaaS focus
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Years combined experience
Learn more
See how we got here and how we work
Ready to accelerate your pipeline?
Book a strategy call to see how Formulytic can drive measurable revenue growth for your B2B SaaS organization.