Team
A senior team born from decades of in-house B2B experience
Every team member has operated inside B2B SaaS organizations. We bring that in-house perspective to every engagement — because we’ve sat in your seat.
CB
Chris Boulas
Founder & CEO
CB
Christopher Baldock
Director of Revenue Operations
ML
Michael Lopez
Sr. Demand Generation Marketing Manager
RH
Ryan Haines
Sr. Demand Generation Marketing Manager
DB
DJ Blough
Sr. Revenue Operations Manager
AM
Ahmed Masood
Revenue Operations Manager
100+ clients. 100% B2B SaaS.
From seed-stage startups to publicly-traded companies — our team has delivered across every stage and every GTM motion.
Ready to accelerate your pipeline?
Book a strategy call to see how Formulytic can drive measurable revenue growth for your B2B SaaS organization.