Clay GTM
Turn data into pipeline, automatically
By combining Clay's powerful data enrichment and automation capabilities with a purpose-built go-to-market strategy, we help B2B SaaS teams build smarter, faster, and more personalized outbound motions - at scale.
Stop leaving data on the table
Clay GTM bridges the gap between your data sources, your CRM, and your outbound execution.
We help go-to-market teams unlock the full power of Clay to build automated, data-enriched workflows that fuel demand generation and outbound sales. Forget manual prospecting and one-size-fits-all outreach – Clay GTM enables dynamic, intent-driven campaigns that reach the right accounts at the right moment. From waterfall enrichment to AI-personalized messaging, we design, build, and deploy Clay infrastructure that turns raw data into revenue.
Your enrichment, in motion
Clay cascades through every data source automatically — contacts enriched, verified, and queued for outreach without lifting a finger.
# |
CompanyCRM |
ContactApollo |
EmailHunter |
Tech StackBuiltWith |
IntentBombora |
AI Message DraftClaude |
|---|---|---|---|---|---|---|
| 001 | Vertex Systems | ✓S. Chen, VP Mktg | ✓s.chen@vertex.io | HubSpot, Salesforce, Outreach | 92 ↑ High | “Hey Sarah — saw Vertex just raised a Series B...” |
| 002 | Meridian Cloud | ✓M. Webb, RevOps | ✓m.webb@meridian.co | Salesforce, Gong, Clay | 78 → Warm | “Marcus — noticed Meridian added Gong recently...” |
| 003 | Axiom Revenue | ✓J. Park, CMO | Marketo, Apollo | 71 → Warm | ||
| 004 | Quantum GTM | |||||
| 005 | Helix Platforms |
* Illustrative Clay table for visualization purposes only
A Smarter Outbound Engine
By working with go-to-market teams on a joint lifecycle model from awareness through to post-sale and revenue recognition, we pay keen attention to shortfalls in conversion and velocity metrics when compared to best-in-class B2B SaaS performance benchmarks based on an organization’s stage of growth. From process design to technical implementation, these teams will be equipped to drive more accurate pipeline and revenue forecasts alongside performance improvements to conversion and velocity.
The Clay GTM engine
Five data sources in. Five revenue actions out. All orchestrated automatically inside Clay.
Automation Engine
View on desktop to see the full Clay GTM engine architecture.
Make moves that impact revenue
- Build a scalable Clay-powered outbound engine
- Enrich and activate your total addressable market
- Personalize outreach without adding headcount
- Accelerate pipeline with data-driven prospecting