Demand Generation

Build your database. Engage your prospects. Tie marketing program performance to what counts – revenue.

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Demand Generation That Gets Results

Formulytic has 10+ years of experience providing demand gen solutions for companies of all sizes and industries spanning both B2B and B2C. We’re distinct from other providers in our ability to tie marketing program performance to revenue through CRM and marketing automation platform technologies.

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Content Strategy / SEO

We help align fresh content ideas with your existing buyer personas to ensure the right content reaches your audience. Our content strategy is backed by both on and off-page SEO optimization with focus on growing organic traffic that converts to new names, rather than solely on rankings.

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Website Optimization

Traffic generated from inbound and outbound sources goes to waste if it doesn’t educate the prospect in their buyer journey. We’re able to bring our a/b and multivariate testing experience to the table to ensure we’re constantly testing an iterating on the best messages to convert traffic.

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Paid Program Management

This is our bread and butter. We help scale content reach through content distribution across a variety of channels. SEM, display with lookalike modeling, prospecting algorithms, targeted ad networks, you name it. We’ll optimize the programs that make sense for you and show you which ones contribute to sales pipeline and revenue.

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Content Planning

Content is the backbone of our SEO strategy, as it should be. Our primary focus is on growing topline organic traffic that converts. We accomplish this through 2 core pillars – planning content that speaks to the solutions your product or service provides, and going high level to establish a presence for your company in your industry.

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Off-Page SEO Optimization

Outside content, we place additional emphasis on off-page SEO optimization, covering all technical aspects of your site. From site architecture and hierarchy to schematic markup, XML, and load times, we’ll ensure your site is well optimized and seen in good standing through the eyes of Google. We do focus on link acquisition, but believe this is a core component of a successful influencer relations strategy.

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Website Optimization

Web testing is one area everyone recognizes they need to get serious about, but always seems to get lost in the midst of all other projects. Don’t worry, we’ve been there. What many fail to overlook however is the highly favorable ROI putting more focus here can net your company.

We have experience primarily with Optimizely, but have worked with other solutions before as well. Some companies handle all of their web testing through a solution such as this, or will rely on a dedicated testing platform for the front end of their site, then rely on native marketing automation capabilities for testing landing pages as well as emails.

 

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