Outbound Strategy
Align outbound sales with leading revenue programs
Outbound has traditionally operated as a silo’d strategy owned by Sales. As SaaS growth teams better instrument technology to drive deeper levels of personalization, outbound is now being integrated directly into overall growth strategy. Driving outbound sequence automation in alignment with targeted ABM yields incremental ACV while shortening sales cycle velocity.
Outbound Sales
framework
Our Outbound Sales framework includes:
- Outbound platform administration
- Platform integration with marketing automation & CRM
- Alignment of outbound sequences to journey stage
- Alignment of content to journey stage
- Marketing to Sales handoff
- SDR to AE alignment
- Workflow automation between lead nurture + outbound sequences
- Outbound Sales performance measurement
Results you can expect
Meet your marketing partner
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We are B2B SaaS demand gen consultants who ingrain ourselves in your marketing team for seamless communication and execution. We are here to be a part of the conversation, provide guidance on marketing movement, and facilitate results.
Let’s get to work
Book a strategy call to:
- Build a measurable lead lifecycle
- Grow opportunity pipeline
- Reduce customer acquisition costs
- Increase marketing’s contribution to pipeline