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Account Based Marketing

Maximize Enterprise SaaS account engagement

Account Based Marketing (ABM) offers invaluable advantages for SaaS GTM teams. By focusing efforts on high-potential target accounts that show intent, ABM enables teams to deliver highly personalized and relevant content, resulting in increased engagement and conversion rates. Additionally, ABM fosters stronger alignment between sales and marketing, streamlining the lead-to-customer journey, and ultimately driving higher ROI for SaaS companies.

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ABM
framework

Our ABM instrumentation framework includes:

  • Target Account List (TAL) Sizing
  • ABM Media Planning
  • ABM Journey Stage alignment with lifecycle stages
  • ABM Forecast Modeling
  • Alignment of content to journey stages
  • Alignment of marketing + sales teams on GTM strategy
  • Pairing ABM with outbound Sales sequences
  • ABM Measurement methodology instrumentation

Results you can expect

Increased Pipeline

We bring together your people, processes and strategy to ensure that every single piece of the revenue generation puzzle is as efficient and effective as possible.
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Increase Conversion & Velocity

By maximizing account engagement through relevant content, revenue teams can better align a prospect’s challenges against how they learn about your solution, yielding stronger throughput to pipeline on a statistically significant higher ACV.
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New Measurement Model

Growth marketing efforts have historically been prone to inadequate measurement through either first or last touch attribution. Accurately measuring ABM impact requires a mindset shift towards measuring influence and velocity. We’ll help you instrument this measurement philosophy internally through workbooks, technology, and enablement.
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Templates

ABM Forecast Model Template
ABM Media Plan Template

Meet your marketing partner

•••

We are B2B SaaS demand gen consultants who ingrain ourselves in your marketing team for seamless communication and execution. We are here to be a part of the conversation, provide guidance on marketing movement, and facilitate results.

Let’s get to work

Book a strategy call to:
  • Build a measurable lead lifecycle
  • Grow opportunity pipeline
  • Reduce customer acquisition costs
  • Increase marketing’s contribution to pipeline
About Us
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Our Office
  • 4790 Irvine Blvd
    Ste 105-214
    Irvine, CA 92620
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