Clay Prospecting & Enrichment
Build a Smarter Prospecting Engine With Clay and HubSpot
We design prospecting and enrichment workflows that automatically surface high-fit accounts, enrich contact data, and push qualified signals directly into your CRM.
A modern approach to prospecting and data enrichment
Clay-Powered Enrichment
We build Clay workflows that pull from dozens of data sources to enrich your prospect records with firmographic, technographic, and intent data – giving your team the full picture on every account before they ever reach out.
CRM-Ready Data Flows
Enriched data is only valuable if it ends up where your team works. We connect Clay directly to HubSpot so that enriched contact and company records are automatically updated, keeping your CRM clean, current, and actionable.
Scoring & Qualification at Scale
We use enriched data to power lead and account scoring models in HubSpot, ensuring your sales team is always focused on the highest-fit, highest-intent prospects in your pipeline – not chasing cold or incomplete records.
Waterfall Enrichment
We build multi-provider waterfall workflows that cascade through data sources in sequence — maximizing coverage and fill rates while minimizing cost per enriched record.
From sparse records to fully enriched prospects
Most CRMs are full of half-complete records. Clay automatically fills the gaps — turning an email address into a qualified, scored, route-ready prospect.
Illustrative example of a Clay-enriched prospect record synced to HubSpot.
Turning enriched data into a qualified pipeline
Most prospecting workflows break down because the data behind them is incomplete, stale, or siloed. We use Clay as the backbone of a modern enrichment engine – automating the process of researching, qualifying, and routing prospects so your team can spend more time selling and less time searching.
By connecting Clay to HubSpot, we create a seamless flow from raw prospect data to fully enriched, scored, and segmented records. Whether you’re running outbound sequences, ABM campaigns, or inbound follow-up, your team always has the context they need to personalize outreach and prioritize the right opportunities.
Clay Enrichment
Enriched with data from across the web
Clay connects to dozens of data providers and enriches your prospect records with the signals that matter — firmographic data, technographic insights, intent signals, and verified contact information — all in one automated workflow.
- Build Clay enrichment workflows tailored to your ICP
- Automate data enrichment and sync directly into HubSpot
- Implement lead and account scoring powered by enriched signals
- Improve outbound personalization and prospecting efficiency