Breakdown: Understanding Revenue Ops, Marketing Ops, and Sales Ops

Let’s break down the differences between the roles of Revenue Operations, Marketing Operations, and Sales Operations. Often, these terms get used interchangeably, most of the time wrongfully so.

However, there are acceptable scenarios under which certain words can be used interchangeably, so let’s walk away feeling like we have a good understanding of not only what defines each of these roles, but also what a common core set of day-to-day responsibilities looks like, as well as how each of these roles interacts with one another.