About Us

Our Story

The story of Formulytic began in 2013, initially serving as a reseller for a top attribution modeling platform but soon after, went through an acquisition. We’ve since pivoted to serving B2B SaaS organizations with their demand generation and marketing operations strategies. We’ve been involved in this space since 2004 when the first digital marketing channels emerged. Today, We develop sales pipeline sourced from digital marketing programs, then back it up with the marketing infrastructure support needed to ensure optimal throughput through the marketing and sales funnel.

Typical Client Profile

ProductsSoftware-as-a-Service (SaaS)
IndustriesIT, Cybersecurity, Financial Services, Real Estate, amongst others.
Revenue$2MM – $100MM annual revenue
Company SizeCompany size: 10 – 500 employees
Demand NeedsAbility to increase pipeline and revenue. Looking for net-new lead volume. Increasing funnel conversion rates. Needs support in lowering avg. CPA and delivering ROI positive sales pipeline from marketing programs.
Operations NeedsNeeds support with building B2B lifecycle stages, Measuring funnel conversion rates. Support with Marketing automation and/or CRM administration.

Chris Boulas, Founder & President

Chris has been in the digital marketing space for 10+ years. An Upstate NY native now residing in Southern California, Chris got his start providing SEM and SEO services to small business, which led to opportunities with Fortune 100 companies. Realizing he felt much more at home working with startups, the marketing programs he was responsible aided in growing 2 companies to $20+MM in annual revenue.

During this time, Chris took on marketing operations pieces of the business so not only was he responsible for building sales pipeline, but assumed responsibility for designing/managing the funnel needed to grow new prospects, facilitate database engagement, and govern the workflow that ensured funnel throughput to Sales.

Chris and his team now actively manage complete demand gen and marketing ops strategies for small to midsize businesses in various industries.


Ready to take the next step together?

Contact Us