Demand Generation

Aligning Sales and Marketing teams through full-funnel augmentation from new prospect through to pipeline and revenue.

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Demand Generation That Gets Results

Formulytic has 10+ years of experience providing demand gen solutions for B2B SaaS organizations. We’re distinct from other providers in our ability to tie marketing program performance to revenue through CRM and marketing automation platform.

Content Strategy / SEO

We help align fresh content ideas with your existing buyer personas to ensure the right content reaches your audience. Our content strategy is backed by both on and off-page SEO optimization with focus on growing organic traffic that converts to new names, rather than solely on rankings.

Website Optimization

Traffic generated from inbound and outbound sources goes to waste if it doesn’t educate the prospect in their buyer journey. We’re able to bring our a/b and multivariate testing experience to the table to ensure we’re constantly testing an iterating on the best messages to convert traffic.

Paid Program Management

This is our bread and butter. We help scale content reach through content distribution across a variety of channels. SEM, display with lookalike modeling, prospecting algorithms, targeted ad networks, you name it. We’ll optimize the programs that make sense for you and show you which ones contribute to sales pipeline and revenue.

Marketing Automation & CRM

We're one of very few who are uniquely poised to bridge the gap between go-to-market channels with your marketing automation and CRM platforms. Clients rely on us to not only grow top of funnel lead volume, but augment both their sales and marketing teams with the resources necessary to support all mid and down-funnel engagement with visibility into pipeline and revenue.

Website Optimization

Web testing is one area everyone recognizes they need to get serious about, but always seems to get lost in the midst of all other projects. Don’t worry, we’ve been there. What many fail to overlook however is the highly favorable ROI putting more focus here can net your company.

From Optimizely to Visual Website Optimizer and Google Optimize, we cover it all. Some companies handle all of their web testing through a solution such as this, or will rely on a dedicated testing platform for the front end of their site, then rely on native marketing automation capabilities for testing landing pages as well as emails.

 

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