# Formulytic

> Formulytic is a B2B SaaS consultancy that builds demand generation and revenue operations as one integrated program — not two separate workstreams bolted together. Founded in 2015 by Chris Boulas, the firm has served 100+ organizations across HubSpot, Salesforce, and Marketo, generating over $100M in pipeline. Engagements start at $10,000/month with an average 60-day time to measurable impact.

Key facts:
- Positioning: GTM execution and revenue infrastructure designed together by one operator-led team. Platform-agnostic (HubSpot, Salesforce, Marketo).
- ICP: Series A–C B2B SaaS companies, $5M–$100M ARR.
- Pricing: $10k/mo for a single pillar (demand gen or RevOps); $15k/mo for the Revenue Growth Stack (both pillars integrated).
- Differentiator: built by operators who have held the RevOps/demand gen/outbound roles, not advisors who hand over decks.
- Agentic GTM: AI agents built inside revenue infrastructure — connected to lifecycle models, attribution, and CRM architecture from day one.

## Services
- [Demand Generation](https://formulytic.com/services/demand-generation): Full-lifecycle demand execution — paid media, SEO, AEO/GEO, AI-powered outbound, Clay enrichment, and ABM for B2B SaaS.
- [Revenue Operations](https://formulytic.com/services/revenue-operations): Lifecycle modeling, CRM architecture, attribution, and reporting across HubSpot, Salesforce, and Marketo.
- [HubSpot Consulting](https://formulytic.com/services/hubspot-consulting): HubSpot architecture, optimization, and administration for B2B SaaS revenue teams.
- [HubSpot LaunchTrack](https://formulytic.com/services/hubspot-implementation-onboarding): HubSpot implementation and onboarding for teams standing up or migrating their CRM.
- [Outbound Strategy](https://formulytic.com/services/outbound-strategy): AI-powered outbound programs — sequencing, deliverability, and pipeline generation.
- [Account-Based Marketing](https://formulytic.com/services/account-based-marketing): Target-account programs spanning paid, outbound, and sales alignment.
- [Clay & AI Agents](https://formulytic.com/services/clay-gtm): Autonomous prospecting and enrichment with Clay, Claygent, and n8n, wired into revenue infrastructure.

## Solutions
- [Lifecycle Model Development](https://formulytic.com/solutions/lifecycle-model-development): Define lifecycle stages and conversion benchmarks that make the funnel measurable.
- [Pipeline Analytics](https://formulytic.com/solutions/pipeline-analytics): Reporting that ties channel and program activity to pipeline and revenue.
- [Clay Prospecting & Enrichment](https://formulytic.com/solutions/clay-prospecting-enrichment): Data enrichment and prospecting workflows built on Clay.
- [Attribution Reporting](https://formulytic.com/solutions/attribution-reporting): Multi-touch attribution models across HubSpot, Salesforce, and Marketo.

## Company
- [Our Story](https://formulytic.com/about/story): Why Formulytic exists and the operator-first philosophy behind it.
- [Team](https://formulytic.com/about/team): The operators behind the work, led by founder Chris Boulas.
- [Process](https://formulytic.com/about/process): The Formulytic operating model — Embed, Diagnose, Build, Compound.
- [Pricing](https://formulytic.com/pricing): Engagement tiers and what's included in each pillar.
- [Partners](https://formulytic.com/partners): Partnerships for agencies, B2B SaaS companies, and VC/PE firms.

## Resources
- [Resources & Frameworks](https://formulytic.com/resources): Videos, templates, and frameworks for building measurable demand gen and RevOps programs.
- [Book a Strategy Call](https://formulytic.com/book-a-call): Schedule a call to see where your marketing dollars are going.