Both marketing and sales teams rely on marketing automation platforms to reach their goals. Formulytic is an experienced implementation consultant for Marketo, Eloqua, and Hubspot with focus on prospects’ overall buyer journey. With commoditization of content, it’s more important than ever to ensure database prospects are receiving the right content at the right time.
Develop connections with those in your database in a meaningful way through automated campaigns with persona-targeted content.
Build an entire marketing/sales funnel from scratch, giving you visibility into how leads progress across all funnel stages – even after they’ve been passed to sales.
We work with you to determine which content means most to ensure sales reaches out during the time when prospects have shown strong interest in your company.
We’ll help you gain a deeper understanding of which marketing programs have the greatest influence on revenue and at which funnel stage, so you can better plan your marketing budget and content strategy.
Certified administrators for these platforms
A Holistic View of your Funnel
Marketing automation isn’t simply used for automating the sending of emails. When paired with Salesforce, you’re able to completely transform your marketing and sales organization in a way that gives you more visibility and more importantly, more control over your lead and opportunity lifecycle. Formulytic’s approach is both strategic and tactical, serving as an extension of your team to build a world-class marketing operations infrastructure capable of meeting marketing objectives as well as supporting the sales team with the right leads qualified by marketing to meet their numbers.
Pairing Marketing Automation with Salesforce
Modern-day marketing teams are responsible for delivering opportunities to your sales team, so it’s important they have visibility into both lead flow and lead quality across all of your marketing programs. At the same time, sales teams no longer care solely about lead volume and quality. They care about deeper engagement – which content prospects are reading, which emails are opened, and how they interact with the website. These requirements place a high value on ensuring your Salesforce and marketing automation instances function seamlessly together.