Formulytic has 10+ years of experience providing demand gen solutions for companies of all sizes and industries spanning both B2B and B2C. We’re distinct from other providers in our ability to tie marketing program performance to revenue through CRM and marketing automation platform technologies.
Content Strategy / SEO
We help align fresh content ideas with your existing buyer personas to ensure the right content reaches your audience. Our content strategy is backed by both on and off-page SEO optimization with focus on growing organic traffic that converts to new names, rather than solely on rankings.
Traffic generated from inbound and outbound sources goes to waste if it doesn’t educate the prospect in their buyer journey. We’re able to bring our a/b and multivariate testing experience to the table to ensure we’re constantly testing an iterating on the best messages to convert traffic.
Paid Program Management
This is our bread and butter. We help scale content reach through content distribution across a variety of channels. SEM, display with lookalike modeling, prospecting algorithms, targeted ad networks, you name it. We’ll optimize the programs that make sense for you and show you which ones contribute to sales pipeline and revenue.
Email Marketing / Prospect Engagement
Through marketing automation, we’ll align the right content at the right time against buyer personas to deepen our relationship with prospects and increase the level of engagement for a seamless transition from marketing to sales.
Content Strategy / SEO
Content is the backbone of our SEO strategy, as it should be. Our primary focus is on growing topline organic traffic that converts. We accomplish this through 2 core pillars – planning content that speaks to the solutions your product or service provides, and going high level to establish a presence for your company in your industry.
Off-Page SEO Optimization
Outside content, we place additional emphasis on off-page SEO optimization, covering all technical aspects of your site. From site architecture and hierarchy to schematic markup, XML, and load times, we’ll ensure your site is well optimized and seen in good standing through the eyes of Google. We do focus on link acquisition, but believe this is a core component of a successful influencer relations strategy.
Traffic Over Rankings
Keyword rankings are important, but only from the standpoint of establishing a barometer for which types of content resonate best with your intended audience. We’ll take advantage of actual user search queries (bypassing HTTPS secure search blocks) paired with third party tools to establish the right keywords to serve as the barometer for measuring performance by content theme.
Web testing is one area everyone recognizes they need to get serious about, but always seems to get lost in the midst of all other projects. Don’t worry, we’ve been there. What many fail to overlook however is the highly favorable ROI putting more focus here can net your company.
We have experience primarily with Optimizely, but have worked with other solutions before as well. Some companies handle all of their web testing through a solution such as this, or will rely on a dedicated testing platform for the front end of their site, then rely on native marketing automation capabilities for testing landing pages as well as emails.
Paid Program Management & Optimization
Paid Search / SEM
Tried and true. If you currently aren’t doing any type of paid distribution, this is a great place to start. We’ve been practicing SEM for 10+ years, managing millions of dollars monthly for fortune 100 clients as well as much smaller campaigns for small and midsize companies.
The display landscape can be quite overwhelming. We’ll help you get on the right path. From the basics of retargeting to more advanced lookalike and prospecting capabilities, or would like to go beyond that with a full DSP, we have you covered. If you’d like to bring your ad-serving in house, we can help. We’re experienced with DoubleClick, Atlas, and Sizmek.
Social & Ad Network Targeting
Paid content distribution through social channels can be highly effective if optimized correctly with CPA’s far below more traditional digital outlets. We can also work with you to identify targeted ad networks relevant to your audience and industry.
As part of your marketing/sales funnel, we manage all paid programs through to revenue and ROI. Our goal is to determine your CPA’s, how much pipeline gets generated from marketing programs, and ultimately how much revenue gets generated. Pairing this data with funnel velocity information, you’ll be able to forecast your spend and volume needs at all points in the funnel to meet your goals.
Attribution Modeling & Analytics
We can work with a variety of attribution models or help you create one from scratch. Modern marketers have moved beyond allocating conversion and revenue credit solely to the last channel a prospect interacted with. At Formulytic, we’ve worked with a combination of first and last, full-funnel weighted, and even custom-designed regression models. There’s no one size fits all, nor a perfect solution. We’ll help you find what’s right for you.