Position: SEO Strategist
About FormulyticFormulytic is a demand generation and marketing operations consulting company, providing the full-funnel management of marketing programs for SaaS-based B2B technology clients across numerous industries. We don’t believe in the traditional agency model. We build sales pipeline sourced from digital marketing programs, then back it up with the marketing infrastructure support needed to ensure optimal throughput through the marketing and sales funnel. Providing a complete demand generation and marketing infrastructure solution, we augment a company’s complete marketing strategy through to revenue.
About YouThe SEO Strategist is a core member of the team, literally! You’ll be the fourth employee in total, working directly with the company founder to define and execute strategies on behalf of clients. Successful candidates will be rooted in analytics, yet are capable of up-leveling the details and communicating both plans and results in a client-facing role. Candidates will own and execute the organic search strategy on behalf of all clients, must be highly analytical and data driven, and comfortable and excel working in a small startup work environment with freedom to execute client strategy.
Job Duties and Responsibilities:Analyze SERP and organic traffic patterns to determine content creation and website optimization that drives organic trafficMeasure and report weekly and monthly on traffic and lead growth from organic searchLeverage market data to ideate content topics for production by in-house + freelance writers for our clients.Write short-form copy for purposes of optimizing content on-page as well as support our paid media team member with ads as needed.Maintain editorial calendars on behalf of our clients.Collaborate cross-functionally with other stakeholders - paid media, content, and demand gen teams to drive growth from strategic campaign initiatives.Track progress against competitorsTechnical aptitude and knowledge of website structure - HTML, CSS, Schema.org markup, and XMLAnalyze internal and external link profiles and expand link relationships for deeper contextual and semantic understanding of content.
A little more about you:4+ years experience managing SEO either in-house or at an agencyExperience running organic search strategies as part of a demand generation team either directly within or on behalf of a B2B SaaS organization.Experience building dashboards and tracking for SEO and organic trafficProficiency with tools such as Search Console, Ahrefs, Google Analytics, SEMRush, Deepcrawl, etc.Ability to analyze performanceStrong, clear communicator that likes working fast moving companies
Optional ExperienceExperience with tools such as Salesforce, Hubspot, and Marketo preferredExperience optimizing programmatic display campaigns through DSP's such as DV360.Thrives in the early stages of a company, is creative, has strong hustle, and is motivated by real results.
Additional InformationLocation: RemoteThis position is not open for recruiters or agencies. Please refrain from inquiring.
Please apply via email to firstname.lastname@example.org