Careers at Formulytic

Join a small and growing team. Generate revenue. Make an impact.

Position: Digital Demand Generation Manager



About Formulytic

Formulytic is a strategic advisory for B2B SaaS organizations, providing demand generation and marketing operations support via the full-funnel management of marketing programs and processes across numerous industries. We don’t believe in the traditional agency model. We build sales pipeline sourced from digital marketing programs, then back it up with the marketing infrastructure support needed to ensure optimal throughput through the marketing and sales funnel. Providing a complete demand generation and marketing infrastructure solution, we augment a company’s complete marketing strategy through to revenue.

About You

The Digital Demand Generation Manager is a core member of the team, literally! You’ll be our sixth employee in total, working directly with the company founder to define and execute strategies on behalf of clients. Successful candidates will be rooted in analytics, yet are capable of up-leveling the details and communicating both plans and results in a client-facing role. Candidates will own and execute the organic search strategy on behalf of all clients, must be highly analytical and data driven, and comfortable and excel working in a small startup work environment with freedom to execute client strategy.

Job Duties and Responsibilities:

  • Manage paid search, paid social, programmatic display and optimize across all B2B lifecycle stages - lead, MQL, SQL, Opportunity, and Closed Won.
  • Analyze organic search performance from SERP to content across all core KPI's - traffic, conversion rate, and all B2B lifecycle stages.
  • Measure content performance across content themes/topics and surface a prioritized content strategy that meets instated goals.
  • Measure and report weekly and monthly on full-funnel performance trends.
  • Leverage market data to ideate content topics for production by in-house + freelance writers for our clients.
  • Write short-form copy for purposes of optimizing content on-page as well as support our paid media team member with ads as needed.
  • Maintain editorial calendars on behalf of our clients.
  • Collaborate cross-functionally with other stakeholders - paid media, content, and demand gen teams to drive growth from strategic campaign initiatives.
  • Technical aptitude and knowledge of website structure - HTML, CSS, Schema.org markup, and XML
  • Analyze internal and external link profiles and expand link relationships for deeper contextual and semantic understanding of content.


  • A little more about you:

  • 3+ years experience executing paid media and organic strategies either in-house or at an agency
  • Experience running paid and organic search strategies as part of a demand generation team either directly within or on behalf of a B2B SaaS organization.
  • Experience building paid media and organic search dashboards
  • Proficiency with tools such as Search Console, Ahrefs, Google Analytics, SEMRush, Deepcrawl, etc.
  • Ability to analyze performance full-funnel, providing visibility into ROI and CAC payback
  • Comfortable operating in high pressure client facing scenarios
  • Communication is key - we need a strong, clear communicator that likes working with fast moving companies


  • Optional Experience

  • Experience with tools such as Salesforce, Hubspot, and Marketo preferred
  • Experience optimizing programmatic display campaigns through DSP's such as DV360.
  • Thrives in the early stages of a company, is creative, has strong hustle, and is motivated by real results.


  • Additional Information

  • Location: Remote
  • This position is not open for recruiters or agencies. Please refrain from inquiring.

  • Please apply via email to careers@formulytic.com



    Position: Marketing Operations Manager (Contract)



    About Formulytic

    Formulytic is a strategic advisory for B2B SaaS organizations, providing demand generation and marketing operations support via the full-funnel management of marketing programs and processes across numerous industries. We don’t believe in the traditional agency model. We build sales pipeline sourced from digital marketing programs, then back it up with the marketing infrastructure support needed to ensure optimal throughput through the marketing and sales funnel. Providing a complete demand generation and marketing infrastructure solution, we augment a company’s complete marketing strategy through to revenue.

    About You

    The Marketing Operations Manager is a core member of the team, working alongside our Director of Marketing Operations to define and execute technical lead lifecycle solutions to clients. Successful candidates will be rooted in process, yet are able to provide strategic recommendations on measurable system design to enable marketing and sales throughput to pipeline and revenue. You will also be directly involved in supporting marketing campaign launches, from asset development to program structure, benefitting campaign reporting and communicating the impact on pipeline.

    Job Duties and Responsibilities:

  • Manage and administer marketing automation systems - Marketo, Hubspot, and Pardot on behalf of clients
  • Manage and administer CRM systems - Salesforce and Hubspot on behalf of clients
  • Build reports and dashboards to report on marketing and sales lifecycle stage performance from lead through to opportunity pipeline and closed won.
  • Partner alongside our Director of Marketing Operations to communicate sprint status updates and progress against client goals.
  • Maintain lead scoring models across an array of marketing automation platforms and report on scoring model efficacy.
  • Support new client marketing campaign launches through asset development - landing pages, emails, and list segmentation
  • Manage client lead lifecycle models and provide strategic recommendations on stage definitions based on internal processes and go-to-market needs.
  • Collaborate cross-functionally with other stakeholders - paid media, content, and demand gen teams to drive growth from strategic campaign initiatives.


  • A little more about you:

  • 3+ years experience managing marketing technology on behalf of B2B SaaS orgs
  • Proficiency with a variety of marketing automation platforms in addition to Salesforce CRM
  • Comfortable operating in high pressure client facing scenarios
  • Communication is key - we need a strong, clear communicator that likes working with fast moving companies
  • Ability to recommend and build technical processes across a variety of SaaS industries and business models


  • Optional Experience

  • Experience implementing and reporting on a variety of marketing attribution models preferred
  • Experience instating CRM-side attribution taxonomies to benefit marketing and sales reporting needs


  • Additional Information

  • Location: Remote
  • This position is not open for recruiters or agencies. Please refrain from inquiring.

  • Please apply via email to careers@formulytic.com